Consumers today have more choices (and preferences) than ever when it comes to how they want to engage and get information – including text, ringless voicemail and other formats you may have never considered.
To reach these consumers effectively, you need the right channel at the right time, with consistent messaging and robust response measurement. There is no perfect solution but using a multichannel marketing platform is a good place to start.
Enter Herald — Amplify’s proprietary, multichannel communication delivery engine.
Herald makes it easy to send out consistent marketing messages across a wide swath of communication channels – including Direct Mail, Email, BDC/Live Call, Auto-Call, SMS, and Ringless Voicemail.
employs predictive analytics, intelligent data segmentation algorithms, content management, channel selection and event triggers, to create optimized, multichannel campaigns.
accepts the campaigns (from Service RPM) and executes across channels, delivering to the right channel, at the right time; gathers the resulting response data and returns it to Service RPM.
consolidates the channel-specific response data into aggregated campaign performance reports, performs response attribution analysis, and scores campaign effectiveness.
…so if you just need multichannel communication delivery capabilities ask us about using Herald as a service independent of Service RPM (and its campaign management capabilities).
We are here to help you move the needle. Contact us to start a conversation.