A Robust Solution

Service RPM provides an end-to-end process, enabling you to easily assess available opportunity, create targeted campaigns, measure response and impact on KPIs like service revenue and retention

Strategy
Campaigns
Reporting

Strategy Formulation

Market opportunity / Business forecast

Service RPM gives you insight into the total amount of service business available to your dealership, which of your customers are most likely to service, and when. Deeper analysis can help you formulate marketing strategies by:

Identifying the highest-potential opportunities to target
Using predictive models to forecast expected service business volume and project the business impact of campaigns

Campaign Management

Ad hoc, System-recommended and Automated campaigns

Service RPM enables you to target customer segments and create campaigns optimized to win the service opportunities you want to go after. These incude:

System-recommended campaigns, driven by prescriptive analytics and optimized to “move the needle” on KPIs
Automated, event-triggered, customer communications that support retention
Ad hoc, on-demand campaigns (multi-channel, customer, conquest, optimized targets and offers)

Performance Reporting

Campaign performance, Marketing attribution and KPI tracking

Service RPM offers in-depth reporting on campaigns, service retention, business KPIs, market opportunity, marketing effectiveness and more:

Dashboard tracking of critical operational KPIs vs. historical baselines, internal goals, and peer dealerships
Individual campaign performance and overall marketing impact
Marketing attribution analysis across all campaigns and channels

Service RPM’s data analytics capabilities are available independently, but when paired with Herald (our multichannel communications delivery engine) they form a potent, integrated marketing solution.

SERVICE RPM

employs predictive analytics, intelligent data segmentation algorithms, content management, channel selection and event triggers, to create optimized, multichannel campaigns.

HERALD

accepts the campaigns (from Service RPM) and executes across channels, delivering to the right channel, at the right time; gathers the resulting response data and returns it to Service RPM.

SERVICE RPM

consolidates the channel-specific response data into aggregated campaign performance reports, performs response attribution analysis, and scores campaign effectiveness.

Service RPM

Identify the key drivers of dealership service retention and profitability…and steer your marketing efforts to move the needle

Service RPM™ (Revenue Performance Management) is the data analytics and campaign management engine that powers data-driven service marketing programs. Service RPM:

A Robust Solution

Service RPM provides an end-to-end process, enabling you to easily assess available opportunity, create targeted campaigns, measure response and impact on KPIs like service revenue and retention

Strategy Formulation

Campaign Management

Performance Reporting

Amplify Your Marketing Effectiveness

Service RPM’s data analytics capabilities are available independently, but when paired with Herald (our multichannel communications delivery engine) they form a potent, integrated marketing solution.

SERVICE RPM

HERALD

SERVICE RPM